We study the relationship between design, technology and human behaviour. Through research, observation and experimentation, we explore what makes technology useful, trustworthy and easier to live with.
These are open questions, not finished studies. We haven't published findings on them yet.
Coming back to an app is often read as a sign that people value it. If people keep returning to things they no longer enjoy, that signal means less than it seems, and products built around it may be measuring the wrong thing.
Habits & Behaviour Change · Attention & Digital Behaviour
Related: Steady →
More everyday answers now come from AI systems. Understanding what makes people trust or doubt those answers helps us design tools that earn trust honestly instead of borrowing it.
Trust & Human–AI Interaction
Convenience removes effort, and most of the time that's welcome. We want to understand the point where removing effort also removes choices people would have wanted to make for themselves.
Agency & Decision-Making · Technology & Everyday Life
If you're an organisation, a researcher or simply curious about one of these questions, we'd like to hear from you.