Case studies
Looking closer at
the things we use.
We examine familiar products, interfaces and experiences to understand the decisions behind them and how they shape behaviour.
We examine familiar products, interfaces and experiences to understand the decisions behind them and how they shape behaviour.
Uber took a specific, quiet anxiety apart and answered each worry on its own. Here's how it happened, and what anyone building a product can take from it.
Every app promises to save you time. But time was never the real issue. The real issue is not knowing what actually matters today.
For the brave who show up before they're ready. The ones building quietly, saying "we'll figure it out" where others said no. Representing what isn't broken.
We turn observations and questions into products and
experiences.
The first is Steady, an idea we’re exploring: a calmer consistency
companion where missing a day doesn’t erase what came before. It isn’t
available yet.
We’re curious about how technology shapes the way people think, behave and experience everyday life. These are some of the questions we’re exploring.
We work with organisations to understand people, explore opportunities and build products and experiences that solve real problems.
We work with businesses, startups, nonprofits, educational institutions and community organisations.
We work with a small number of researchers, designers and teams who care about technology people can understand, use and trust. Tell us what you are exploring. You do not need to arrive with a perfect brief.
